Almost everyone in the US is feeling the pinch caused by the poor economy. Even if you’re not directly suffering, you’re probably much more aware of your cash outflow. In situations like this one where people become very conscious about spending, one of the first segments of purchasing hit is luxury items.

Many have the perception that buying eco-friendly products is a luxury. Whole Foods, the natural and organic foods market is feeling it right now because a lot of their foods are more expensive than Safeway and other mass-market grocery stores.

One of the goals of BuyEco.com is to change that line of thinking. Buying eco-friendly doesn’t have to be luxury. In fact, it can ultimately be CHEAPER than the mass market items out there. We will continue to do the research to find you alternative, more environmentally sound products that ultimately save you money. Just because times are tough, it doesn’t have to be existence at the expense of the planet.